Viral Marketing: “Avengers” against Anzac Day ?

Avengers: Infinity War, was released on a special Wednesday in April.

The Today Show launched an attack on Event Cinemas, for scheduling the release of Avengers: Infinity War on the “sacred” day, Anzac Day, one of Australia’s most important national day of remembrance.

As films are normally released on Thursdays…

Image Source: WallpaperSite

“I love Thor, but let’s remember and respect what Anzac Day is really for.” a comment from Twitter.

Marvel’s Viral Marketing outshone the atmosphere of Anzac Day

Marvel’s viral marketing exploding sufficiently with online word-of-mouth and brand-related content forwarded between customers via the digital marketing platforms of niche social networks.

The messages of the releasing of Infinity War has been transmitted rapidly due to a gigantic fan based in the worldwide through Marvel social media accounts, of course, in Australia as well.

Image Source: @CanstaffRecruitmentTwitter

Instead of marking the anniversary of the first major military action by Australian as tradition, a major group of people in Australia were running their enthusiasm in celebrating 10 years with Avengers on social media and were making panic purchasing to see a war theme film on Anzac day.

The Calling of Boycott was drawn Mockerys

Image Source: @TheTodayShowTwitter

The TV host on digital Nine called on parents to boycott the film’s opening, and instead take their kids to the dawn service or a local cenotaph to look over the names of dead soldiers.

This video went on viral as well… with 18.1k views and heavily mentioned in news and social medias.

With a surprisingly amount of replies questioned Karl’s outrage, a viral comment posted “Attend the dawn service, then go to the movies. Big deal,” others were shifting topic to the AFL Game hold on the same day.

What’s the secret of going on viral?

If Marvel was already a developed viral marketing champaign, “Karl on Marvel” went on viral because this content was addressing to trending topic.

Image Source: Marvel

Blogger’s thought:

Although the Infinity War had a word of ‘War’ in its name, that didn’t mean it release and aim to target on Anzac day.

In addition, for many years, Avengers were always release on a Wednesday in Hyots. It kinds of becoming a tradition for Marvel film.

On the contrast, the calling of Boycott on news was actually helping the film to attract more consumers in Australia…